EDAP Launches Enhanced Communication Plans at SIU Paris Congress
EDAP Launches Enhanced Communication Plans at SIU Paris Congress
EDAP was actively present at SIU to consolidate contacts with emerging non-European or US markets where interest for the company's products and technology is increasing. EDAP's booth presence highlighted Ablatherm®-HIFU as well as the company's new high-end Sonolith® I-sys product and the associated distributed intracorporeal LMA Stonebreaker® device.
The company has fielded numerous inquiries about its highly acclaimed and anticipated Sonolith I-sys lithotripsy unit, a new high-end device for kidney stone treatment. The I-sys answers market demand for top-of-the-line lithotripsy products with all the features and brings EDAP back to the forefront in lithotripsy technology. Hosted visits for customers will begin in Lyon in October at HEH, one of Europe's premier urology hospitals and a major EDAP research center. The new marketing and communication program was officially launched at the SIU providing the urologists with newly designed very informative product brochures and visuals to promote the Sonolith I-sys and its multiple options.
Jerome Lavaure, Marketing Director, added: "During this event, we also launched the Ablatherm-HIFU enhanced marketing and communication plan which focuses on the role of the urological surgeon. Surgeons who offer the Ablatherm-HIFU option as a part of their clinical practice guide one of the most advanced robotic prostate cancer therapy devices available today. In offering the Ablatherm option, surgeons can go the extra mile giving localized cancer patients more treatment options and greater ability to preserve quality of life. We launched adapted communication materials including new dedicated brochures, booklets and associated messages to strengthen our positioning and capture the urological surgeon's interest."
EDAP users presented various posters and podium sessions on Ablatherm-HIFU at the SIU that confirmed superior clinical outcomes already addressed.
Finally,
With more than 150 worldwide sites, more than 13,000 treatments and accelerating global usage, EDAP and Ablatherm-HIFU are the global leader in HIFU for prostate cancer with the lion's share of the European market pursuing Ablatherm technology. EDAP is also expanding the prostate cancer indications for which Ablatherm is a standard of care through added clinical studies documenting success in later stage cancers using Ablatherm with chemotherapy combinations and using dedicated Ablatherm protocols safely for patients with thicker rectal walls or larger prostates.
"The centennial SIU Congress displays EDAP's clear commitment to giving urology surgeons the very best equipment and options in treating their patients with proven, safe and effective protocols producing statistically consistent outcomes," said Marc Oczachowski, CEO of EDAP. "EDAP is at the leading edge of urology for both stones and prostate cancer. SIU is the perfect venue to address the growing interest for Ablatherm-HIFU in new markets around the world. We anticipate future launches in new markets in the months ahead based on the interest now being demonstrated in this advanced technology."
About EDAP TMS S.A.
EDAP TMS S.A. develops and markets Ablatherm, the most advanced and clinically proven choice for High Intensity Focused Ultrasound (HIFU) treatment of localized prostate cancer. HIFU treatment is shown to be a minimally invasive and effective treatment option with a low occurrence of side effects. Ablatherm-HIFU is generally recommended for patients with localized prostate cancer (stages T1-T2) who are not candidates for surgery or who prefer an alternative option, or for patients who failed radiotherapy treatment. The company is also developing this technology for the potential treatment of certain other types of tumors. EDAP TMS S.A. also produces and commercializes medical equipment for treatment of urinary tract stones using Extra-corporeal Shockwave Lithotripsy (ESWL).
For more information on the Company, contact Magnolia Investor Relations at (469) 362-5960, the Corporate Investor Relations Dept at +33 (0)4 78 26 40 46 or see the Company's Web sites at http://www.edap-tms.com and http://www.hifu-planet.com.
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In addition to historical information, this press release contains
forward-looking statements that involve risks and uncertainties. These include
statements regarding the Company's growth and expansion plans. Such statements
are based on management's current expectations and are subject to a number of
uncertainties and risks that could cause actual results to differ materially
from those described in these forward-looking statements. Factors that may
cause such a difference include, but are not limited to, those described in
the Company's filings with the Securities and Exchange Commission.
Ablatherm-HIFU treatment is in clinical trials but not yet FDA approved or
marketed in the
CONTACT: EDAP TMS S.A. Magnolia Investor Relations
Blandine Confort Matt Kreps +33 4 78 26 40 46 469 362 5960
SOURCE EDAP TMS S.A.